Client Relationships

Our ability to manage and grow our clients' business depends upon our ability to forge and maintain a relationship with them. And that's especially important in the multicultural marketplace where so many clients responsible for managing multicultural marketing do not understand it to begin with. But that doesn't mean they don't want to learn. So we have to help them and educate them so they understand the subtleties and nuances of our market. We must be relentless in forging that partnership with them. And we can't do that by simply sitting in the office talking with them on the phone. We must leave our offices, walk their halls and spend quality time talking with them about ideas that will fuel the growth of their brand in our marketplace. We can't grow their business or ours otherwise.