Wednesday, May 20, 2009
Targeting the African American Consumer
The most effective use of client resources is to develop emotional messaging that touches the heart of the targeted consumer YET crosses over and resonates with the general market as well. That can only happen when you dig deep and find those universal truths that are applicable to all of us. The key is to leverage the commonalities and celebrate the differences.
Subscribe to:
Post Comments (Atom)
Well stated. I have felt this way for years. It's sorta like hitting that square 'target' on the backboard first -- to ultimately score the point!
ReplyDelete