Walter Cronkite

There was no one better and certainly no one as trusted. He spoke to us, not at us. And he was very knowledgeable and informed so we believed what he said. He earned our trust, comforted us through bad and difficult times and celebrated extraordinary accomplishments and major feats. That's why we invited him into our homes every night. That's a powerful relationship between a brand and its consumers, a relationship that is earned over time. A brand is but a promise kept; and Walter Cronkite certainly kept his promise to millions of consumers. We will miss him but we'll never forget him. The world must use his benchmark as a standard of excellence and cultivate and nurture those journalists who choose to follow his example;those who can write and tell stories and report in an honest and heartfelt way. We will listen to and be inspired by them, just as we listened to and were inspired by Cronkite. The 'news readers' of the day must step aside for those who are considerably more gifted and have so much more to share.