"She's very smart," one colleague said to the other, "and she can easily come up with some alternative approaches to this problem." "Yeah, you're right," the other replied, "but she has become a bit complacent in her thinking these days and keeps giving us the 'same old same old.' Continuing to do what we did for our clients yesterday or even today may no longer be effective in view of the current economic climate. The choice for our clients of "more of the same vs. change" is an easy one. Consumers are spending less and clients are competing harder to win customers. As our clients' partner, we must try things we never before tried or even thought possible; not with reckless abandon but based upon judgment and insight that is consumer informed and idea led. We must find more interesting and innovative ways to deliver messaging that resonates with the consumer. It is a "choice of the past vs. the future," as Obama said to his supporters after winning the Iowa caucus. The world is indeed changing and we must evolve and change with it. Our very survival as an advertising agency is dependent upon our vision of the future. So, as we kick off the New Year, let's adopt as our mantra what we heard over and over again from the American people in response to Obama's message of change (see link below): "Yes we can."
http://www.youtube.com/watch?v=V7RRBlng8fg
"Good is the enemy of excellence."
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