Educating Clients on Multicultural Marketing

If we don't continuously educate our clients on the subtleties and nuances of the multicultural marketplace then we'll never have the opportunity to help grow their brands, nor ours. However frustrating it may be - and it is often very frustrating - we must take it upon ourselves to constantly inform our clients, passionately debate with them the issues of multicultural advertising, particularly as those issues relate to targeting the African American customers. We must help them understand what we do and why we do it. Then when they 'let' us do what we do, we have to get it right. Only then will they see for themselves how smart, nuanced, relevant and targeted communications connect emotionally with their customers and help grow their brand.