Tuesday, September 22, 2009

Racism on Madison Avenue?

Sad to say that advertising agencies continue to be as segregated today as they were yesterday. Is that by design or circumstance? Given that there are as few African Americans in advertising today as when I first began in advertising thirty-four years ago I would tend to think the former is the case. Or perhaps we could call it benign neglect. Others, notably Sanford Moore, would call it Apartheid. And he would argue that just as economic boycotts were used to force the end of the rule of an oppressive South African regime and their racist, apartheid policies, the same pressure needs to be brought to bear today on Fortune 100 clients and their advertising agencies.

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